Although consuming something that’s alive might sound like a challenge from NBC’s “Fear Factor” TV show, probiotic beverages introduce consumers’ digestive systems to beneficial live cultures in a more appetizing way.
Beverage ingredient suppliers highlight newest offerings at Engredea
April 16, 2014
New York-based Kyowa Hakko USA Inc., a wholly owned subsidiary of Kyowa Hakko Bio Co. Ltd., completed generally recognized as safe (GRAS) self-affirmation for its L-Citrulline amino acid.
Oxnard, Calif.-based KeVita Inc.’s same-named sparkling probiotic drinks brand announced its official sponsorship of the 2014 Buzz Bus Tour. Stopping in cities both big and small, the Buzz Bus Tour visits festivals, wellness centers, schools, farmers markets, parks and other locations to offer people access to healthy products, fitness classes and wellness education.