Oxnard, Calif.-based KeVita Inc.’s same-named sparkling probiotic drinks brand announced its official sponsorship of the 2014 Buzz Bus Tour. Stopping in cities both big and small, the Buzz Bus Tour visits festivals, wellness centers, schools, farmers markets, parks and other locations to offer people access to healthy products, fitness classes and wellness education.
Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.