Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.
Shake360 program aimed at consumers interested in optimal nutrition, healthy eating
March 1, 2016
Fort Washington, Pa.-based Nutrisystem, a provider of weight-management products and services, announced the launch of a new program, Shake360, to address a growing consumer segment interested in optimal nutrition and clean eating, the company says.
Suja Juice Co. announced Suja Pressed Probiotic Waters, flavored and enhanced waters, will be exclusively available at Target stores beginning in March.
Grab&Go probiotic drinks available in three varieties
October 27, 2015
Boulder, Colo.-based NextFoods’ GoodBelly releasedits new Grab&Go probiotic drinks. GoodBelly’s new 15.2-ounce beverages tout the same probiotic strain used in the brand’s existing lineup, Lactobacillus plantarum 299v (LP299V), it says.
The number of people using omega-3 supplements has increased in certain European countries, according to a new study by DSM Nutritional Products, Parsippany, N.J.
In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.
Consumers are becoming more interested in the quality and nutritional benefits of the beverages and foods they are choosing. Fiber, in particular, is becoming a popular wellness ingredient because consumers are aware of its multifaceted benefits, especially for digestive health.
Ganeden introduces probiotic straw for refrigerated, shelf-stable beverages
April 15, 2015
AIDP Inc., City of Industry, Calif., highlighted its Magtein magnesium-based super-mineral ingredient, which has been shown to support cognitive functions and brain health, at Engredea, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif. It also highlighted its energy and protein ingredients.