As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.
Just ahead of summer, Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry.
With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.
Sparkling kombucha beverage features 5 billion live probiotics
April 5, 2022
Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.
Health-Ade announced its newest seasonal flavor: Pineapple Creamsicle. The new flavor leverages the nostalgic and indulgent flavors of a classic creamsicle but with a tangy, bubbly twist, the company says
Probiotics within a variety of beverages are addressing consumers’ need states, including improving gut health and immunity, promoting weight loss, enhancing cognitive function, and even improving libido.
Adaptogens take center stage in the new blood orange guava-flavored ‘Happy’ shot
January 12, 2022
Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.