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Home » Vodka

Articles Tagged with ''Vodka''

Beverage marketing targets consumer passions

Nielsen survey reveals causes consumers are most passionate about
September 15, 2014

The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.


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Dogfish Head ramps up distilling production

Craft brewer will release rums, gins and vodkas in spring 2015
September 11, 2014

Following the expansion of its Milton, Del.-based brewery, Dogfish Head Craft Brewery Inc. announced that the increased square footage will allow the craft brewer to expand production of its small-batch spirits.


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Devotion Vodka’s new gluten-free Tiki Tea exceeds sales expectations

New Tiki Tea vodka variations expected by February
Jennifer Storelli
September 11, 2014

Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene.


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Ciroc, Sean ‘Diddy’ Combs launch pineapple-flavored vodka

Diageo brand named Official Toast of Mercedes-Benz Fashion Week
September 8, 2014

Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.


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Hpnotiq Sparkle

August 28, 2014

This upcoming holiday season, Heaven Hill Distilleries Inc. will introduce Hpnotiq Sparkle liqueur, which blends natural, exotic fruit juices with white wine, vodka and a touch of Cognac.


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Bacardi launches Cognac-infused Grey Goose vodka

Grey Goose VX vodka inspired by creator, Maître de Chai François Thibault
August 19, 2014

Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.


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Smirnoff Sorbet Light Summer Strawberry and White Peach

August 12, 2014

Diageo added two flavors to its Smirnoff Sorbet Light brand of reduced-calorie flavored vodkas.


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ArKay Alcohol-Free liquor-flavored beverages

July 31, 2014

Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.


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TY KU, former Svedka Vodka CEO partner to launch Davos Brands

New company will own, partner with wine and spirits brands on sales, marketing programs
July 28, 2014

New York-based TY KU Sake & Spirits created a new importing and marketing group, Davos Brands, under the direction of Founder and former Chief Executive Officer of Svedka Vodka Guillaume Cuvelier, who will serve as the new company’s vice chairman.


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Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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