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Home » Vodka

Articles Tagged with ''Vodka''

-196 Strawberry

-196 Strawberry

June 25, 2025

Suntory Global Spirits announced the nationwide launch of -196 (pronounced “minus one-nine-six”), a vodka seltzer that brings bold, whole-fruit flavor and Japanese ingenuity to the ready-to-drink (RTD) category.


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On The Rocks Canned Cocktails

On The Rocks Sparkling Cans

June 17, 2025

On The Rocks Premium Cocktails has expanded its portfolio with the debut of its first-ever canned format: On The Rocks Sparkling Cans.


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Betty Booze Vodka Iced Tea

Blake Lively's Betty Booze introduces Vodka Iced Teas

Canned cocktail brand adds Meyer Lemonade Iced Tea and Passionfruit Iced Tea
Staff Beverage Industry
June 4, 2025

Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.


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AriZona Hard with Vodka

AriZona Hard with Vodka

April 21, 2025

AriZona Beverages announced its entering the spirits market with the launch of AriZona Hard with Vodka.


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Holla Crush Vodka Cocktails

Holla Spirits Crush cocktails

April 11, 2025

Holla Spirits, a Pennsylvania-based award-winning spirits company, introduced its first canned cocktails, which are available at bars, restaurants and distributors statewide.


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Crystal Light Vodka Refreshers.png

Crystal Light unveils Vodka Refreshers

New offerings to hit shelves at select retailers this month
Staff Beverage Industry
March 4, 2025

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.


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SKYY Vodka RTS Martinis.png

SKYY Infusions Spicy Mango, SKYY Martinis

February 26, 2025

SKYY Vodka, a brand of Campari America, announced the launch of its new innovative products to join its award-winning portfolio: SKYY Infusions Spicy Mango, and SKYY Martinis ready-to-serve (RTS) in classic Espresso and Cosmo flavors. 


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Nutrl_Lime_900.jpg

NÜTRL will ‘Keep It Tasty’ in new campaign, highlight new flavor

NÜTRL Lime joins lineup, latest campaign
Staff Beverage Industry
February 20, 2025

The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.


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Deep Eddy Pineapple Vodka.png

Deep Eddy Pineapple Vodka

February 14, 2025

Deep Eddy Vodka has welcomed a tropical flavor into its family of vodkas: Pineapple


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Report shows spirits market navigating marketplace challenges

Distilled Spirits Council highlights category maintains market share, cautions of tariffs
Staff Beverage Industry
February 11, 2025

The Distilled Spirits Council (DISCUS) reported that U.S. spirits maintained its market share while revenues slipped in 2024 and warned that tariffs on spirits would further curtail industry growth, during its annual economic briefing for media and analysts.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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