Crystal Head Vodka, an ultra-premium vodka brand known for its signature skull bottle, announced the launch of its limited-edition Paint Your Pride bottle following the success of the rainbow bottle launched in 2020, in honor of Pride month in June. The specialty Pride bottle displays a colorful, paint-splattered design against a white bottle.

India’s NV Group and SMOKE LAB Vodka announced the debut of its special release, SMOKE LAB Saffron Vodka in the United States.

Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.

Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral Water. 

GREY GOOSE Vodka announced the launch of its latest innovation, the ready to serve GREY GOOSE Classic Martini Cocktail.

On The Rocks (OTR), a brand of Beam Suntory, announced the release of its first-ever Midori Sour offered in a ready-to-drink format.

Belvedere Vodka introduced its newest limited-edition offering: Belvedere Miami, a bottle inspired by the coastal lifestyle of Miami. Just in time for Miami Music Week, the bottle will be officially introduced at Ultra Music Festival this weekend.

Monaco Cocktails announced the expansion of its Hard Lemonade line with a new flavor: Strawberry. 

White Claw, a brand of The Mark Anthony Group of Companies, announced the launch of new White Claw Premium Vodka, a triple wave filtered vodka. The filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness, according to the company.  

Two Roads Brewing Co., a craft brewery, launched Nightshaker Espresso Martinis, a new line of premium vodka-based canned craft cocktails.