Diageo's new age of innovation Jennifer Zegler December 3, 2010 Diageo expands its vodka portfolio with the introduction of four new products serving category niches. Read More
Taste challenges and targeted marketing dominate beverage companies' outreach September 10, 2010 Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.Read More