OR-G August 2, 2011 Palm Bay International launched a new vodka called OR-G, made with French vodka and natural persimmon, papaya, mango and lime juices.Read More
Wine and Spirits Grow in Dollars, Products Wine and spirits category seems to stabilize as economy recovers. Jessica Jacobsen April 4, 2011 The spirits and wine categories seemed to have stabilized their sales numbers as the economy and consumers continue to recover from the recession.Read More
Diageo's new age of innovation Jennifer Zegler December 3, 2010 Diageo expands its vodka portfolio with the introduction of four new products serving category niches. Read More
Taste challenges and targeted marketing dominate beverage companies' outreach September 10, 2010 Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.Read More
