Palm Bay International launched a new vodka called OR-G, made with French vodka and natural persimmon, papaya, mango and lime juices. The beverage is positioned for a diverse audience for use at pool parties and nightclubs, the company says. OR-G has a suggested retail price of $29.99 for a 1-liter bottle; $24.99 for a 750-ml. bottle; $14.99 for a 375-ml. bottle; and $3.99 for a 50-ml. bottle.

Palm BayInternational, Boca Raton, Fla.

Telephone: 561/362-9642

Internet: www.palmbay.com

Distribution: National