Many consumers are apt to store bottles of vodka in their refrigerators or freezers, causing the bottles to condensate when they’re taken out for serving. However, a new campaign for the neutral grain spirit Veev is attempting to make vodkas sweat in a different way — with anxiety.
What do you get when you mix a sparkling beverage with an antioxidant infusion? You get this month’s winner of Beverage Industry’s September Readers’ Choice Product of the Month poll.
Brand launches art exchange, nightlife experience to support new package
September 19, 2014
New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.
Nielsen survey reveals causes consumers are most passionate about
September 15, 2014
The industry has seen consumers suggest ingredients, flavors, brand names and more for new products; however, Columbia Crest is taking crowdsourcing into new territory — the vineyard, to be specific.
Craft brewer will release rums, gins and vodkas in spring 2015
September 11, 2014
Following the expansion of its Milton, Del.-based brewery, Dogfish Head Craft Brewery Inc. announced that the increased square footage will allow the craft brewer to expand production of its small-batch spirits.