“We are thrilled to partner with Lipman Brothers, a distributor with an impeccable reputation and deep connections in the Tennessee market,” said Shawn Harlan, vice president of sales and marketing of Von Payne Spirits, in a statement. “This collaboration aligns with our commitment to bringing high-quality, innovative spirits to whiskey enthusiasts. We believe that Lipman Brothers’ expertise and dedication to excellence make them the perfect partner to help us achieve our growth objectives in Tennessee.”

Since its founding in 1939, Lipman Brothers has been a cornerstone in the beverage distribution industry, Von Payne Spirits says. With a robust portfolio and a dedicated team, they are well-equipped to introduce Von Payne Spirits to the Tennessee market, ensuring the brand’s visibility and availability in key retail and on-premise locations, it adds.

As part of this partnership, Von Payne Spirits and Lipman Brothers will focus on strategic marketing initiatives, including in-store tastings, special events, such as the Nashville Whiskey Festival, and targeted promotions to engage whiskey lovers and establish a strong brand presence. This collaboration is expected to drive significant growth for Von Payne Spirits in Tennessee and create new opportunities for both companies.