Los Angeles-based Riboli Family Wines, a family-owned company founded in 1917, announced the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand and other regions.

The AVANTI division, part of Riboli Family Wines, has been established to showcase distinctive growing regions and the multi-generational producers that keep sustainable practices at the cornerstone of their wine business, the company says.

“We felt there was an opportunity to define and grow this part of our portfolio,” said Paul Roberts, senior vice president of sales for Riboli Family Wines, in a statement. “The AVANTI division provides one destination for our customers to shop a vast selection of high-quality imported wine brands.”

The AVANTI Division of Brands consist of the following:

    Champagne Nominé-Renard – a Grower Champagne portfolio of Brut, Brut Rosé, Blancs de Blancs, and Vintage

    Loire Collection – representing Chinon and Sancerre

    Urlar – a Wholefoods exclusive (organic, vegan, biodynamic) imported from New Zealand

    The Champion – Sauvignon Blanc from New Zealand

    Santo – a collection of Moscato d'Asti and Rosé from Piedmont, Italy

Leading the division is Vice President of Sales, Rebecca Powelson, an industry veteran with over a decade of experience working in sales and marketing for importers, and more recently over a year with Riboli Family Wines, the company notes. 

Powelson will focus on growing this portfolio of unique, luxury wines in the United States (price range: $15-$100), including a Grower Champagne from Nomine-Renard, the organic and biodynamic estate of Urlar from New Zealand, as well as Santo, from Piedmont, Italy, it says.