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Creator's Brief

Bell Flavors releases cannabis-inspired flavors, fragrances

New line of flavors mimics cannabis essence without THC, CBD

June 9, 2020

Bell Flavors & Fragrances released a full line of cannabis-inspired and terpene flavors and fragrances designed to recreate the flavor and aroma of familiar terpenes, such as linalool and limonene, as well as well as popular cannabis strains like blackberry kush, blue dream and pineapple express. This line is not derived from the cannabis plant and does not contain any active ingredients such as CBD or THC. Bell’s proprietary research also has determined that although consumers might have differing opinions on the taste and smell of cannabis, many still want the functional benefits the plant provides. For this reason, Bell has developed a range of flavor maskers and enhancers to neutralize or enrich the taste and smell of cannabis, while maintaining the functional integrity of the cannabis plant. Bell’s regulatory and botanical teams are constantly working to ensure flavors, botanicals, and raw materials comply with current regulatory restrictions and guidelines to create products that “captivate the world’s taste buds and stimulate the senses,” the company says.

Bell Flavors & Fragrances Inc., 500 Academy Drive Northbrook, Ill. 60062; 800/323-4387; bellff.com.

KEYWORDS: beverage ingredients CBD (Cannabidiol) flavor trends THC

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