As the final wrap-up of 2019, the readers of Beverage Industry voted on their favorite new product. Compiled from the monthly winners of the Readers’ Choice: New Product of the Month poll, the voting took place Jan. 21 through Feb. 3.
Receiving 55 percent of the vote to win the annual poll was Hercules Mulligan Rum + Rye. Based on a historic recipe from the Revolutionary War era, the spirit is a 50:50 blend of Caribbean-aged rum and homegrown American rye whiskey. Fresh, organic, ginger root is macerated into the rum and rye blend, and a splash of bitters is added, ensuring this liberating libation can be enjoyed on the rocks as a ready-made Old Fashioned, the company says.
Taking second in the poll was La Fête du Rosé with 41 percent of the vote. The self-titled Rosé wine brand is comprised of 80 percent Grenache, 14 percent Mourvèdre and six percent Syrah.
Be sure to check back Feb. 5 for the first Readers’ Choice: New Product of the Month poll for 2020. Voting ends Feb. 24 at 11:59 p.m. ET.