February 2022 | Beverage Industry Magazine

Beverage Industry’s February issue details how the manufacturers, distributors and suppliers are pivoting as we enter the third year of the pandemic. Also in this issue, the eMagazine highlights the impact that alcohol-free trends are having on the U.S. wine market as well as what is driving the demand for probiotic beverages. Additional articles detail the ingredients supporting cognitive and energy beverage formulations, and the domestic and exotic fruit flavors driving new products.

Cover Feature

Beverage supply chains, consumer trends continue to evolve as pandemic continues

eCommerce’s market share for beverage alcohol projected to grow through 2025

Jessica Jacobsen

February 1, 2022

No Comments

Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.

Category Focus

Convenience, premiumization continue to positively impact wine segment

Alcohol-free, direct-to-consumer among innovations from wine brands

Lauren Sabetta

January 26, 2022

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After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.

BevOps returns to in-person

Annual summit welcomes fleet, operations experts

February 4, 2022

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The BevOps Fleet Summit will take place March 22-24 at the M Resort Spa & Casino in Henderson, Nev. The conference will address the business challenges and industry trends of today’s beverage marketplace and how operators can prepare for what’s next.

A look at refrigerated bodies and trailers designed for today’s efficiency standards

Suppliers continue to innovate refrigerated body, trailer options as demand increases

Jeff Cioletti

January 31, 2022

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As certain styles of craft beer and functional beverages require special, climate-controlled handling in the last mile, demand for refrigerated trailers is on the rise.

Beverage R&D

Beverage-makers innovate with new products to boost brain power

Growth potential for science-back ingredients within beverages high

Barbara Harfmann

January 28, 2022

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Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.

Special Report: Health and Wellness

More options enable health and wellness products to proliferate

Plant-based products among segments fueling health and wellness trends

Barbara Harfmann

January 27, 2022

No Comments

From bone broths, plant-based beverages to ready-to-drink coffees and teas, functional beverages that support immunity, digestive health and overall health and wellness are thriving.

Automated storage and retrieval systems create cost-effective solutions

Complementary goods-to-person technologies can reduce operating costs

Lauren Sabetta

January 20, 2022

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As the COVID-19 pandemic impacted industries across the globe, automated storage and retrieval technologies has helped increase productivity within warehouses and distribution centers.

Packaging Materials

Shrink, stretch labels helps brands stand out from the crowd

Pandemic supply chain woes affect labeling materials market

Jessica Jacobsen

January 24, 2022

One Comment

The attributes that shrink and stretch labels can offer beverage-makers is helping brands grab consumer attention while still delivering on sustainability measures.

Ingredient Spotlight

Consumers seeking out exotic, domestic in the name of health

Application impacts how beverage-makers utilize tropical, domestic fruit profiles

Jessica Jacobsen

January 21, 2022

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As consumers become more mindful of their food and beverage choices, experts note that domestic and exotic fruits are playing a vital role in this practice.

Functional beverages containing probiotics trend upwards

44% of consumers consider using probiotics, Kerry global survey discovers

Barbara Harfmann

February 2, 2022

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Probiotics within a variety of beverages are addressing consumers’ need states, including improving gut health and immunity, promoting weight loss, enhancing cognitive function, and even improving libido.

Last Drop

Beverage brands expected to continue emphasizing presence of familiar flavors

Within spirits and beverage alcohol, simplicity takes the form of moderation

Lauren Sabetta

January 17, 2022

One Comment

With health and wellness continuing to drive trends, beverage brands are opting for simplicity, as more consumers are asking for loud and proud, single-note flavors.

Operations Perspective

Beverage market’s constant change impacts capital expenditures

Justifications, necessity prime factors for financial decisions

John Peter Koss

January 25, 2022

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With constant changes and competition, the financial aspect of beverage warehouses must take a basic approach when determining capital expenditures.

Up Close With

Skrewball Peanut Butter Whiskey shows power of flavored whiskey market

Sales, marketing relationship with Infinium Spirits helps craft whiskey reach new heights

Lauren Sabetta

January 19, 2022

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As flavored whiskey continues to gain share in the whiskey market, Skrewball Peanut Butter Whiskey is elevating the market with its high-quality ingredients.

Bioengineered used instead of GMO as new labeling rule takes effect

Sales of Non-GMO Project Verified products exceed $26B

Barbara Harfmann

January 18, 2022

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Along with the United States, many countries require genetically modified foods to be labeled. Effective this year, the National Bioengineered Food Disclosure Standard requires manufacturers in the beverage industry to label products using the term “bioengineered” instead of “GMO.”

Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth

Jessica Jacobsen

January 14, 2022

No Comments

Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

As these craft innovators look to extend beyond recovery and into growth, craft brewers and distillers are showing the value they bring to the beverage alcohol community as well as the communities where their brick-and-mortar operations are connecting with consumers with on-site taprooms and bars, and even philanthropic efforts.

The presentation will cover a number of packaging innovations including recyclable small-format PET packages for CSD and oxygen-sensitive beverages, label-less packages and innovative use of color for sustainable brand differentiation.

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Beverage Industry Magazine

2022 February

Cover Story

Beverage supply chains, consumer trends continue to evolve as pandemic continues

Features

Convenience, premiumization continue to positively impact wine segment

BevOps returns to in-person

A look at refrigerated bodies and trailers designed for today’s efficiency standards

Beverage-makers innovate with new products to boost brain power

More options enable health and wellness products to proliferate

Automated storage and retrieval systems create cost-effective solutions

Shrink, stretch labels helps brands stand out from the crowd

Consumers seeking out exotic, domestic in the name of health

Functional beverages containing probiotics trend upwards

Departments

Beverage brands expected to continue emphasizing presence of familiar flavors

Beverage market’s constant change impacts capital expenditures

Skrewball Peanut Butter Whiskey shows power of flavored whiskey market

Bioengineered used instead of GMO as new labeling rule takes effect

Social commerce benefiting large, small brands