In the June 2021 eMagazine of Beverage Industry highlights how beverage-makers are stepping up to help their partners in the on-premise channel rebound after a challenging year. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations, the craft beverage alcohol supplement and much more.
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
Beverage Industry’s Top 100 Beverage Companies report, based on 2020 fiscal year sales, reflects the ebbs and flows that different factions of the alcohol and non-alcohol beverage market experienced in less than normal times.
When it comes to eCommerce, consumers continue to index increased usage. As eCommerce’s influence grows, beverage-makers and wholesalers also are seeing the benefits direct-to-consumer and digital ecosystems can offer.
In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.
When moving products from Point A to Point B, truck drivers know that any kind of crash can wreak havoc on beverage distribution. Innovations in collision avoidance systems can have almost immediate, tangible effects.
With the pandemic hampering the tourism market, craft beverage alcohol purveyors had to get creative to engage with consumers. Harvest Hosts is aiming to connect American RVers with hosts among its 868 winery, distillery and brewery partners.
In Sovos ShipCompliant and the Brewers Association’s first-ever “Direct-to-Consumer Beer Shipping” report, 84% of regular craft beer drinks want to be able to legally purchase beer via DTC shipping to their homes. Currently, interstate DTC shipping is only legal in 13 states.
Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.