It’s no secret that bottled water is one of the hottest beverage trends in the market. Market research firms have touted its growing market share and campaigns like first lady Michelle Obama’s Drink Up initiative is encouraging consumers to turn to the zero-calorie option.

The start of the 2015-2016 school year is just around the corner, and students between the ages of five and 18 will continue to find healthier beverages and snacks in vending machines, a la carte lines and school stores due to the Smart Snacks in School regulation enacted by the U.S. Department of Agriculture (USDA) in July 2014.

Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), Washington, D.C., was recognized by the Washington Business Journal as one of this year’s 25 “Women Who Mean Business.” Neely is profiled in the Nov. 14 edition of the Washington Business Journal.

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.

Consumers’ push for healthy beverage choices is matching up to sales numbers seen throughout the bottled water category, according to a report from Chicago-based Mintel.

Wat-aah!, a New York-based bottled water brand for kids, and its Founder and Chief Executive Officer Rose Cameron announce “Taking Back the Streets,” a national art campaign developed to further support the goal of Drink Up , an initiative of the Partnership for a Healthier America (PHA) and its honorary chair first lady Michelle Obama that encourages Americans to drink more water more often.

Premium bottled water brand NY2O, New York, joined the Partnership for a Healthier America (PHA) to support the Drink Up initiative, which encourages people to drink more water more often.

After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.

With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.