There’s no question that the U.S. beverage market has undergone a transformation from where it stood even five years ago. Today’s market has embraced brands that have helped consumers fulfill a number of need states in terms of health and wellness, customization, indulgence, convenience and much more. As we embark on a new technologically driven decade, the upcoming leaders and innovators are embracing a vision that supports not only the beverage needs of today but also anticipates wants and desires of the future.