Dough Ball Whiskey, a brand of Patco Brands, announced the launch of its Birthday Cake Whiskey, expanding on its flavor portfolio. 

Blending the mouthwatering nostalgia of sprinkled vanilla cake with a smooth, medium-bodied, 70-proof whiskey, Birthday Cake is crafted for indulgent cocktails, creamy birthday cake shots and celebrations, the company says.

“At Dough Ball, we’re all about creating fun and innovative whiskeys that push the boundaries on flavor. We think we have accomplished that with Birthday Cake,” said Joey Parris, chief marketing officer at Patco Brands, in a statement. “It’s delicious, nostalgic and makes you feel like every day is your birthday.”

Packaged in a 750-ml bottle Dough Ball’s Birthday Cake Whiskey is available to purchase at select Total Wine and BevMo! locations for a suggested retail price of $26.99, with additional retailers to come throughout 2024, including Ralph’s, Albertsons and Walgreens, it says.