Sugarlands Distilling Co. announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits. 

New Birthday Cake Sippin Cream is a 40-proof, rum-based cream liqueur with classic flavors of fluffy cake, sweet vanilla icing and sprinkles, the company says. The flavors represent a significant milestone for the company, which turns a decade old this March, it notes. 

To celebrate the launch, Sugarlands is partnering with one of America’s most beloved sports families, the Golics — Mike and his wife, Chris; Mike Jr.; Jake and his wife; Jenny; and Sydney and her husband, Ben Braunecker — as official brand ambassadors, it says.

Sugarlands has a long-standing relationship with the Golics, sponsoring the Golic Family Foundation Celebrity Golf Classic for the past two years, it notes. Welcoming the Golics as official brand ambassadors is the next evolution of the relationship, the company says. 

The Golics will collaborate with Sugarlands on content, events and activations.

“Our family is thrilled to join the Sugarland family officially," Mike Golic said in a statement. “We have enjoyed their spirits for quite a while now and could not think of a better group to collaborate with on a fun product."

Along with launching Birthday Cake, all 10 Sugarlands Sippin Creams will receive a new look and refreshed packaging that will begin hitting shelves in the coming weeks, according to the company.

“We’re excited to give our Sippin Creams a fresh, modern look that better reflects the flavors of each product and reflects the true spirit of our brand," said Ned Vickers, Sugarlands founder and president, in a statement. “Rest assured, while the outside may have gotten a makeover, the same great taste you love is still at the heart of every jar."

Sugarlands Birthday Cake Sippin Cream now can be purchased by visiting or online by visiting the company’s website.