Staff Beverage Industry

Chicago-based Molson Coors Beverage Co. is giving legal-aged drinkers a new reason to start the weekend on Thursday with the launch of Happy Thursday Raspberry Dragonfruit — the latest drop from Happy Thursday Spiked Refreshers.

Seagram’s Escapes is debuting a sleek new slim can design for fan-favorite flavors, as well as less sugar in select varieties.

This expansion represents an innovative step in the company’s 110-year history, aligning with its movement of the profession and the evolving roles of practitioners, it says.

Infinium Spirits, San Diego, Calif., announced the acquisition of Howler Head, a Kentucky Straight Bourbon Whiskey with natural banana flavor, from Monkey Spirit LLC. 

PepsiCo Inc., Purchase, N.Y., announced that it has entered into a definitive agreement to acquire poppi, Austin, Texas, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion.

poppi is joining forces with “A Minecraft Movie” with the limited-edition release of four-packs inspired by the Minecraft universe. 

Basketball icon, entrepreneur and entertainer Shaquille O’Neal has teamed up with BeatBox Beverages, Austin, Texas, as an investor. The partnership also includes the launch of the newest BeatBox flavor: Blueberry Lemonade.

In celebration of the Total Lunar Eclipse, Capri Sun is heading for the Moon with its first-ever glow-in-the-dark pouch. Rolling out nationwide later this month, Moon Punch features eight collectible pouches, each designed after a different moon phase.

Sparkling mineral water brand Mineragua launched its new 12-pack bottle packaging. The updated design provides consumers with a convenient and sustainable option for enjoying Mineragua’s signature sparkling water, whether for on-the-go hydration, hosting family gatherings, or stocking up at home, the company says.

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.