Staff Beverage Industry

This Earth Day, America’s beverage companies continue to improve recycling systems through the Every Bottle Back initiative, American Beverage says.

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids. 

Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.

The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles. 

happy is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew.

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Woodford Reserve is celebrating the 250th anniversary of the United States through one of its most cherished Kentucky Derby traditions, the $5,000 Mint Julep Charity Cup program.