Staff Beverage Industry

Unwell Energy is launching in four flavors: Cherry Lime, Passion Fruit Orange Guava, Watermelon and Pineapple Coconut.

Once Upon a Coconut (OUAC), the premium coconut water brand, announced a strategic partnership with L.A. Libations (LAL), the leading beverage incubator and accelerator for national growth to expand retail presence.

Popular prebiotic soda brand OLIPOP unveiled limited-edition soda scented wrapping paper and a separate sock collection with Clove. 

poppi is returning as The Official Soda of the Lakers and reintroducing its limited-edition Lakers Grape flavor, available exclusively across Southern California.

Smirnoff ICE, a brand of Diageo North America, has partnered with pop star Troye Sivan to unwrap and remix the holidays: less tradition, more vibes. 

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend. 

Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One. 

Real Ale Brewing Co. is partnering with Feeding Texas to support Texans experiencing food insecurity this holiday season by designing a limited-release version of its popular Axis IPA with a camo design.

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team. 

Canela Media announced the launch of Sprite’s new holiday campaign, bringing Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity.