Barbara Harfmann

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Articles

ARTICLES

CategoryFocus-Simply Tea
Category Focus

Tea market experiences small pockets of growth

Consumer demand enables companies to charge more for unique blends
Barbara Harfmann
May 26, 2020
According to the New York-based Tea Association of the USA Inc., Americans consumed more than 84 billion servings of tea in 2019. The tea category offers a “rainbow of options,” including bagged, bottled, loose-leaf, hot, iced and cold brew.
Read More
vanilla in new beverage launches
Ingredient Spotlight

Nostalgic taste of vanilla shines as perennial favorite

Ingredient suppliers offer cost-stable vanilla in several formats
Barbara Harfmann
May 7, 2020
Whether its dairy milks, ready-to-drink (RTD) hot and iced coffees, meal replacement drinks or protein powders, vanilla is one of the most universally accepted flavor profiles around the world. In fact, vanilla is so well-known that its very name means “common.”
Read More
Between Drinks

Beverage companies step up amid COVID-19 pandemic

All hands on deck to direct critical resources to first responders, food banks
Barbara Harfmann
May 6, 2020
During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.
Read More
The Manuverate Hand Cart
Distribution

Carts and hand trucks adapt to complex demands

Manuverate Hand Cart delivers heavy kegs without kegs touching the ground
Barbara Harfmann
April 23, 2020
Increased SKU counts, tight warehouse and in-store spaces, and delivery personnel who manage heavy cases and kegs are driving innovation of new mobile carts and hand trucks that are designed to improve ergonomics and enable warehouse workers to safely and efficiently stack, retrieve and deliver products.
Read More
Buckeye Vodka
Category Focus

Spirits grow market share for 10th straight year

Retaliatory tariffs on American whiskey could halt growth in US
Barbara Harfmann
April 6, 2020
The spirits industry has plenty of reasons to celebrate as the category experienced accelerated growth for the 10th straight year, as supplier sales were up 5.3 percent, volume up 3.3. percent and retail sales totaled $90 billion in 2019, according to the Washington, D.C.-based Distilled Spirits Council of the United States (DISCUS).
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!