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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Eazy Teazy was designed to appeal to craft beer consumers’ desire for easier-drinking, sessionable craft beers. (Image courtesy of Lakefront Brewery) - Beverage Industry

2018 Beer Report: Session beers offer more opportunities for craft beer

Small, hyper-local brewers continue to perform well for segment

Jessica Jacobsen

March 8, 2018

Craft brewers are turning to new product development to release more sessionable and flavorful brews.

Bold Rock Hard Cider - Beverage Industry

2018 Beer Report: Education, awareness vital to future of hard cider market

Regional, craft like brands positive for the alcohol segment

Jessica Jacobsen

March 8, 2018

Craft cider-makers have proven to be a bright spot for the segment, but have been unable to make up for the declines of national brands, experts note.

Hard seltzer brands have been the latest trend permeating the flavored malt beverage segment. (Image courtesy of SpikedSeltzer/Anheuser-Busch) - Beverage Industry

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Segment sees positives from throwback brands

Jessica Jacobsen

March 8, 2018

Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

Readers name their favorite new beverage of January

New Trimino flavors receive approximately one-quarter of vote

Jessica Jacobsen

February 20, 2018

With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.

BrainGear Pineapple Mango - Beverage Industry

Cognitive health, energy ingredient usage grows

Functional beverage, health and wellness influence demand

Jessica Jacobsen

February 20, 2018

To fuel their minds and bodies, more consumers are turning to function-based consumer packaged goods to achieve their goals.

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts

Jessica Jacobsen

February 16, 2018

Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.

Dollar, limited-assortment retailers poised for growth

Private label plays strategic role for deep-discount retailers

Jessica Jacobsen

February 13, 2018

Limited-assortment stores, dollar stores and supercenters are the fastest-growing segments of the brick-and-mortar retail food industry.

Menage a Trois, Cabernet Sauvignon - Beverage Industry

Premium, import wines perform well in 2017

Sparkling wines show growing influence in U.S. market

Jessica Jacobsen

February 12, 2018

Premium products, particularly within the wine market, are gaining more favor with today’s consumers.

Readers name Best New Product of the Year

Stillhouse Spiced Cherry Whiskey wins poll with 44 percent of vote

Jessica Jacobsen

February 6, 2018

2017 saw its fair share of exciting new product releases for the beverage market. The readers of Beverage Industry helped determine our monthly winner with the Readers’ Choice: New Product of the Month poll.

Readers name their favorite beverage of December

New B4 flavors win poll with 27 percent of vote

Jessica Jacobsen

January 23, 2018

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.

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