Articles by Jessica Jacobsen

Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy. 

A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.

Waterloo Sparkling Water is creating authentic, better-tasting and better-for-you sparkling waters to support consumers’ healthy lifestyles.

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

Beverage-makers are seeking out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.

Purchasing alcohol products through direct-to-consumer (DTC) methods have remained limited despite growing interest in this shopping platform.

Beverage wholesalers, retailers, restaurants and manufacturers are seeing how digital solutions can enhance operations to deliver a positive engagement with today’s consumers.

Environmental and health impacts have prompted beverage-makers to explore the benefits of using glass for their primary packaging, experts note.

Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home.