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Home » Authors » Jessica Jacobsen

Articles by Jessica Jacobsen

Body Armor Sports Drink

2023 State of the Beverage Industry | Functional beverage demands lift sports, protein drink categories

Inflation impacts performance beverage market performance
jessica Jacobsen
Jessica Jacobsen
July 6, 2023

This year’s State of the Industry report on sports and protein drinks notes the impact functionality has had on the categories as well as the impact of inflation.


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XX LimeSalt ZERO

2023 State of the Beverage Industry | Diverging performances split beer market

FMBs, imports and non-alcohol biggest drivers for beer category
jessica Jacobsen
Jessica Jacobsen
July 6, 2023

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments aid category.


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MT X37 Series x-ray system
Packaging Equipment

Inspection equipment protects beverages while maintaining speed

Artificial intelligence’s use in inspection systems still in development
jessica Jacobsen
Jessica Jacobsen
June 30, 2023

Beverage packaging and manufacturing operations have married speed and accuracy to inspect and protect today’s beverages through a variety of applications and environments.


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Swoon Lemonades
Category Focus

Manufacturers adjust sugar, calorie content for lemonades

Lemonade finds its home in non-alcohol, alcohol markets
jessica Jacobsen
Jessica Jacobsen
June 29, 2023

Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy. 


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Cold Brew Oatmilk bottles
Beverage Beat

Insights shows health, sustainability driving beverage choices

Ready-to-drink mocktails continue to post gains
jessica Jacobsen
Jessica Jacobsen
June 15, 2023

A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.


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Waterloo Sparkling Water
Cover Feature

Waterloo Sparkling Water shows how to authentically support healthy, active lifestyles

Sparkling water brand continues to craft flavor creations that elevate refreshment experience
jessica Jacobsen
Jessica Jacobsen
June 7, 2023

Waterloo Sparkling Water is creating authentic, better-tasting and better-for-you sparkling waters to support consumers’ healthy lifestyles.


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Skinte Collagen beverage
R&D Feature

The many layers of flavor development

Hybrid flavor creations, from nature influence future for flavor trends
jessica Jacobsen
Jessica Jacobsen
June 1, 2023

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.


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Coca-Cola Starlight at Walmart
Channel Strategies

Brands look to capture shoppers attention with inspiring merchandising sets

Bridging digital and physical shopping experiences hold key to future success
jessica Jacobsen
Jessica Jacobsen
May 24, 2023

Beverage-makers are seeking out inspiration across all aspects of the shopping experience to develop merchandising sets that will help their products stand out from the crowd.


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Consumer loyalty
Beverage Beat

Consumer loyalty challenged by inflation, research shows

Food, beverage brands susceptible to price increases, maintaining loyalty
jessica Jacobsen
Jessica Jacobsen
May 17, 2023

In the consumer packaged goods market, brand loyalty has been vital for the long-term health of these products and services. Yet, as today’s consumers feel the pinch of inflation, research shows that price increases are challenging shoppers’ loyalty to brands.


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Direct-to-consumer shipping
Channel Strategies

Direct-to-consumer shipping aligns with consumer wants

Associations tout DTC’s ability to support three-tier system
jessica Jacobsen
Jessica Jacobsen
May 16, 2023

Purchasing alcohol products through direct-to-consumer (DTC) methods have remained limited despite growing interest in this shopping platform.


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