Articles by Jessica Jacobsen

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.

When it comes to recycling, studies show that consumers express concerns about recycling success in the United States, but companies are looking to change that through education, awareness and improved access.

Beverage-makers are reaching sustainability goals as suppliers direct innovations for tabs, ends and closures with these aspects in mind. 

The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.

More and more shoppers today are exploring the eCommerce channel for beverage purchases as awareness and accessibility are making it easier to navigate.

Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.

As consumers are more conscious about the products associated with a high sugar content, juice manufacturers are taking a proactive approach to meet this demand.

Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.

Total milk ― comprised of dairy, plant and all other milks ― is in hopes of a revival as the category continues to be challenged following its spikes in volume and dollar sales in 2020.