Articles by Jessica Jacobsen

The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.

Food-grade lubricants are helping beverage-makers protect their products’ integrity, efficacy and safety. Additionally, as demands rise for certifications and allergen-free products, suppliers are actively working to meet those needs.

When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going forward?

As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

When it comes to beverage manufacturing and packaging practices, OEMs are creating the machinery necessary to help beverage-makers conserve and reduce their energy output. For plastic bottle manufacturing, it’s not just the increasing adoption of rPET plastic bottles, but also reducing the amount of carbon dioxide that it takes to power these machines, experts note.

Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.

John Fieldly, CEO of Celsius Holdings Inc., has seen the company not only produce clinically backed energy drinks that today’s consumers demand, but also demonstrates the discipline to produce a true return on investment to shareholders.

Although cannabis beverages still are a niche market, the interest in this space remains expansive as ingredient suppliers have advanced the quality of CBD, THC and hemp solutions.