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Southern Glazer's Logo

Southern Glazer’s signs distribution agreement with Foley Family Wines

Alignment coincides with Southern Glazer’s new Fine Wine and Artisanal spirits strategy
February 9, 2021

Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national distribution agreement with Foley Family Wines (FFW), a family owned and operated producer and marketer of luxury wines.


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Topo Chico Tangerine Twist

Topo Chico releases Twist of Tangerine

New sparkling water available at Sprouts Farmers Markets, will expand distribution in spring
February 8, 2021

Topo Chico is expanding its portfolio with the introduction of Twist of Tangerine, a sparkling mineral water complete with a natural touch of citrus flavor. 


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Bud Light Buc's Super Bowl Bottle

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack
February 8, 2021

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.


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BODYARMOR EDGE

BODYARMOR releases caffeinated sports drink

BODYARMOR EDGE available nationwide in 4 flavors
February 3, 2021

BODYARMOR, a brand of BA Sports Nutrition, Whitestone, N.Y., announced the launch of BODYARMOR EDGE, a premium sports drink with natural caffeine.


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Uber to acquire Drizly for $1.1 billion in stock, cash

Drizly maintains separate app, will integrate with Uber Eats app
February 2, 2021

San Francisco-based Uber Technologies Inc. and Drizly, Boston, announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash. After the completion of the transaction, Drizly will become a wholly owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.


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Heineken Slim Cans

Heineken now in slim cans in Florida

Packaging transition based on millennial, multicultural demand
February 2, 2021

Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original. The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs. 


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5-Hour Energy Getting Stuff Done

5-hour ENERGY kicks off Getting Stuff Done Day on Feb. 6

Fans can win a share of $100,000 in largest instant win promotion
February 1, 2021

To help people succeed in getting even more stuff done, 5-hour ENERGY launched its new promotion — as the Official Sponsor of Getting Stuff Done — its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says.


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Mtn Dew Super Bowl Ad

Mtn Dew transports fans to the world of Mtn Dew Major Melon

John Cena stars in Super Bowl spot that gives fans the chance to win $1 million
February 1, 2021

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.


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Juicy Juice Happy Artist Contest

Juicy Juice launches Happy Artist Contest to showcase kids’ artwork

Juice brand will feature 4 winning designs on juice packs
January 29, 2021

Stamford, Conn.-based Juicy Juice announced a new contest to help kids get their creative juices flowing: the Happy Artist Contest. Budding artists can submit artwork for a chance to have their design featured on Juicy Juice packs in stores nationwide.


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Uncle Matt's Organic Juices

Uncle Matt’s Organic launches new eCommerce site

DTC platform offers exclusive online bundles of orange juice, lemonade and functional beverages
January 28, 2021

Uncle Matt’s Organic, Lermont, Fla., announced that it is making its best-selling organic juices and functional beverages accessible to even more consumers through its new eCommerce site. The direct-to-consumer (DTC) platform also will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory way to experience the Uncle Matt's Organic brand, it says.


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