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Greenhook Ginsmith

TD Artesian Spirits adds Greenhook Ginsmiths

Agreement marks beginning of gin brand’s national expansion
April 11, 2017

Lake Bluff, Ill.-based TD Artesian Spirits, a joint venture between Terlato Artisan Spirits and Distell USA, announced the addition of Greenhook Ginsmiths to its growing portfolio of luxury artisan spirits, marking the beginning of the brand's national expansion.


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Michelob Ultra partners with World Surf League

Light beer now exclusive beer sponsor of WSL events
April 10, 2017

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.


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ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year
April 6, 2017

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.


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Nielsen launches US eCommerce solution

Latest data compares online, in-store product category performance
April 5, 2017

New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.


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IRI names most successful CPG Brands of 2016

Beverage brands make up Top 3 for food and beverage category
April 4, 2017

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2016 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. 


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Ocean Spray Mocktails

Ocean Spray introduces Mocktails

Non-alcohol juice drinks available in three flavors
April 4, 2017

Lakeville-Middleboro, Mass.-based Ocean Spray Cranberries Inc. introduced Ocean Spray Mocktails. Mocktails are premium non-alcohol juice drinks made with real fruit juice and inspired by popular cocktails, the company says.


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7-eleven single-origin

7-Eleven adds second single-origin coffee to offerings

New single-origin coffee hails from Chiapas region of Mexico
April 4, 2017

7-Eleven Inc., Plano, Texas, introduced its second single-origin coffee. Hailing from the Chiapas region of Mexico, the sustainable, premium coffee is Rainforest Alliance Certified and exclusively available at participating 7-Eleven stores. Last fall, the convenience store retailer introduced its first single-origin coffee, which is sourced from Nicaragua.


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Mtn Dew Label Series

Mountain Dew announces new Mtn Dew Label Series

Introduces Mtn Dew White Label, Mtn Dew Green Label
March 31, 2017

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.


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Nestlé Waters North America names new CEO

Fernando Mercé assumes role of CEO
March 31, 2017

Nestle Waters North America (NWNA), Stamford, Conn., announced that Fernando Mercé has been named president and chief executive officer of the company, effective May 1, 2017.


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Cities Project by Heineken

Heineken partners with Bruno Mars 24K Magic World Tour

Consumers who donate receive concert tickets
March 30, 2017

This summer, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour to help fund projects across the country while awarding consumers tickets to the music tour. The Cities Project by Heineken is a project by White Plains, N.Y.-based Heineken USA that helps bring to life ideas that make great cities even greater, the company says. This summer, consumers who donate to one of 11 locally relevant Indiegogo campaigns across the country will receive concert tickets to the music tour, it adds.


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