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Home » Topics » News

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Voss charity program

Voss’ annual 31 Days program returns

Bottled water brand teams up with retailers for promotions
February 27, 2017

To address challenges faced by communities with little of no access to clean water, Voss Foundation was founded by the directors of Voss of Norway ASA as an independent nonprofit organization to address the availability of clean, safe water resources and hygiene in Sub-Saharan Africa.


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Craft beers added to Breakthru Beverage SC portfolio

Goodwood Brewing joins distributor’s network
February 27, 2017

Breakthru Beverage South Carolina, Ridgeway, S.C., will introduce select craft beers to its portfolio, beginning with Louisville, Ky.-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace, it says. 


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Tecate Fight Every Night

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app
February 24, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.


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DD RTD Coffee

Readers name their favorite beverage of January

Dunkin’ Donuts Iced Coffee wins with 38 percent
jessica Jacobsen
Jessica Jacobsen
February 21, 2017

In the publication’s Readers’ Choice New Product of the Month poll for January, Dunkin’ Donuts Iced Coffees took the No. 1 spot by garnering 38 percent of the vote. 


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Redd’s Apple Ale releases more flavors

Blueberry Ale and Raspberry Ale permanent additions to beer lineup
February 21, 2017

Redd's Apple Ale, a brand of Chicago-based MillerCoors, is adding more variety to its beer lineup by introducing new flavors and bringing back fan favorites. 


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GameTime Drinks

GameTime Hydration launches alkaline water-based sports drink

GameTime Sports Drink features natural ingredients, low sugar
February 21, 2017

GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says. 


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Brown-Forman announces appointment of new whisky maker

Rachel Barrie succeeds Billy Walker
February 20, 2017

Effective March 1, Brown-Forman, Louisville, Ky., announced that Rachel Barrie assume the role of whisky maker for its Scotch whisky portfolio, which includes the BenRiach, The GlenDronach and Glenglassaugh distilleries. 


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Raise a glass to National Wine Day

Red wine edges out white wine
Mauricio Guitron
February 17, 2017

Raise your glass, because National Drink Wine Day is Feb. 18.


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PepsiCo reports Q4, FY 2016 results

Company announces 2017 goals
February 16, 2017

Purchase, N.Y.-based PepsiCo Inc. reported the results for its fourth quarter and full year 2016. 


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Dos Equis logo

Dos Equis announces new Cinco de Mayo campaign

Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 


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