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Celebrating the city of Fort Collins, Colo. and its legacy of craft beverages, Fort Collins, Colo.-based Old Elk Distillery introduced Dry Town Vodka and Dry Town Gin. These high-quality spirits are the first products from Old Elk Distillery, an endeavor by Curt and Nancy Richardson, founders of OtterBox and Blue Ocean Enterprises. Production on the spirits started nearly three years ago, it says.

For the first time, 7-Eleven, Irving, Texas, is offering free coffee on Election Day (Nov. 8). The fifth quadrennial 7-Election Presidential Coffee Cup Poll officially ends Election Day, and 7-Eleven is closing out the day by giving away cups of fresh-brewed coffee, the convenience store company’s most popular proprietary beverage.

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff (CFP), is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. 

Jones Soda Co., Seattle, and 7-Eleven Inc., Dallas, launched a Jones limited-edition Orange & Cream Slurpee flavor. 

Chicago-based Koval Distillery announced the release of Barreled Peach Brandy, the inaugural product in a new line of limited-edition spirits named Susan for President. Distilled from organic peaches and aged in Koval Rye barrels, this spirit harkens to the golden sweetness of summer, the company says.