Consumers encouraged to share images via social media
Crown Royal, a brand of Norwalk, Conn.-based Diageo North America, announced that it is giving dads the royal treatment this month and enabling consumers to Crown Your Father, by creating a unique digital portrait that can be shared with dad on social media. Through June 19, sons, daughters and spouses 21 years and older can visit CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere, the company says.
Ingredients’ taste profiles closely match vanilla extracts
William Graham, vice president of sales for North America at Prova, Danvers Mass., announced the immediate and ongoing availability of vanilla alternatives that are designed to deliver precise vanilla taste profiles, mimicking those of vanilla extracts.
Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”
Limited-release beverage available in Salted Caramel
As part of the North America Coffee Partnership between Seattle-based Starbucks Coffee Co. and Purchase, N.Y.-based PepsiCo Inc., Starbucks is bringing consumers a new ready-to-drink Starbucks Iced Latte, available in Salted Caramel Mocha for a limited time, the company says.
Limited-edition Liquid Ice America available throughout the summer
New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.
Beer brand will remove tiger image from bottle to heighten awareness
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization's tiger conservation efforts.
Foodservice chain pairs release with summer sweepstakes
Sonic Drive-In, Oklahoma City, is teaming up with Paramount Pictures and the upcoming June 21 theatrical release of “Transformers: The Last Knight,” directed by Michael Bay, to deliver a new lineup of icy Slushes and a chance to win thousands of prizes with the Sonic Transform Your Summer Sweepstakes.
Celebrity chef of Food Network’s “Cutthroat Kitchen” creates original recipes using Not Your Father’s Products
Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”