Nutritional beverage designed to be low in FODMAPs
October 4, 2016
Nestlé Health Science, a wholly owned subsidiary of Glendale, Calif.-based Nestlé USA, introduced ProNourish, a product specifically designed and marketed to be low in fermentable oligosaccharides, disaccharides, monosaccharides and polyols (FODMAPs) for people with digestive sensitivities, the company says.
Sonic Drive-In, Oklahoma City, Okla., introduced Frozen Sweet Teas as part of its Ultimate Iced Tea Stop. Its new lineup of frozen drinks will be joined by three new flavors of iced tea: Wildberry, Black Cherry and Pomegranate Hibiscus.
Holiday marketing supported by There’s More Behind The Star campaign
September 29, 2016
For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.
Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced the results from its AB InBev General Meeting in connection with the proposed business combination between SABMiller plc and AB InBev.
Tropicana Essentials Probiotics available nationwide in early 2017
September 27, 2016
Ahead of its 70th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.
Grilled Pineapple Golden Ale to debut at Great American Beer
September 26, 2016
New Belgium Brewing Co., Fort Collins, Colo., and Red Robin Gourmet Burgers and Brews, Greenwood, Colo., announced their latest partnership venture: Grilled Pineapple Golden Ale.
Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.