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Beverage NewsChannel StrategiesBeer

New Belgium develops burger-inspired beer for Red Robin

Grilled Pineapple Golden Ale to debut at Great American Beer

New Belgium Grilled Pineapple Golden Ale
September 26, 2016

New Belgium Brewing Co., Fort Collins, Colo., and Red Robin Gourmet Burgers and Brews, Greenwood, Colo., announced their latest partnership venture: Grilled Pineapple Golden Ale.

The first-ever special release beer inspired by Red Robin's Banzai Burger will make its debut at the Great American Beer Festival, which takes place Oct. 6-8 in Denver. The recipe for the Banzai Burger features a fire-grilled patty glazed in teriyaki, topped with grilled pineapple, cheddar cheese, lettuce, tomatoes and mayo on a sesame-seed bun. To accurately capture the unique components of the burger, New Belgium developed the beer to complement the burger's teriyaki and pineapple flavor profile, it says.

"Red Robin Gourmet Burgers and Brews continues to build its bar program by exploring craft beers, 'Burger and Brew' pairings and new drinks that incorporate fresh ingredients and new, bold flavors," said Jonathan Muhtar, senior vice president and chief marketing officer of Red Robin, in a statement. "Our collaboration with New Belgium to create the Grilled Pineapple Golden Ale showcases our creative approach to innovation. We are excited to tap into beer lovers' craving for unique beer offerings and complement the Banzai burger, one of our most popular burgers, in an entirely new and refreshing way."

The Golden Ale style beer features a 5.5 percent alcohol by volume. New Belgium brewmasters used ginger, brown sugar and black malt to build up the soy and umami notes, followed by a dose of pineapple chunks and a touch of Applewood smoked malt to give the beer a recognizable Banzai Burger finish, it says. After its unveiling at the nation’'s largest beer festival, the Grilled Pineapple Golden Ale will be served on-tap at Red Robin Gourmet Burgers and Brews restaurants throughout Colorado while supplies last.

"From inspiration to innovation, New Belgium shares a lot of the same passion and commitment as Red Robin," New Belgium Brewer Dave Glor said in a statement. "Partnering with Red Robin to create Grilled Pineapple Golden Ale is a great fit because they feel the same way about their world-class burgers as we do about our world-class beers."

KEYWORDS: craft beer food and beer New Belgium Brewing On-Premise

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