News - Articles - Page 217 | Beverage Industry

Plant-based water sales to double by 2020

Coconut water dominates alternative waters segment

January 25, 2017

Global sales of alternative waters increased by 21 percent in 2016 to more than $2.7 billion, according to a new report from Zenith Global, London.

Readers name their favorite beverage of December

Green Ade, Desgin Gin tie for first

Jessica Jacobsen

January 24, 2017

When it comes to beverage selection, better-for-you options continue to garner attention from consumers. However, consumers still like to indulge once in a while, and that’s just what we saw in this month’s Readers’ Choice poll.

Johnnie Walker releases Year of the Rooster Blue Label bottle

Limited-edition packaging celebrates Lunar New Year

January 24, 2017

Johnnie Walker Blue Label, a brand of Norwalk, Conn.-based Diageo North America, is ringing in the Lunar New Year with the release of its Year of the Rooster limited-edition bottle.

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl

January 24, 2017

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

RIPE Craft Juices expands portfolio

Now available nationwide at Whole Foods Market

January 24, 2017

New Haven, Conn.-based FreshBev, producers of RIPE Craft Juices, announced that it is expanding its portfolio of fresh juices while also bringing them to new markets.

Strongbow Hard Apple Ciders debuts new orange blossom flavor

New flavor also part of variety pack

January 20, 2017

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Like all Strongbow products, Strongbow Orange Blossom contains no artificial flavors or colors, it adds.

Heineken Light launches commercial series featuring Neil Patrick Harris

Spot is first of three to launch in 2017

January 17, 2017

Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light’s one-of-a-kind flavor through Neil’s signature wit and lighthearted humor, the company says.

Evolution Fresh encourages consumers to celebrate National Green Juice Day

Brand teams up with Postmates in green juice giveaway

January 17, 2017

In celebration of National Green Juice Day — Jan. 26 — Evolution Fresh, a brand of Seattle-based Starbucks Corp., is offering veggie-centric ways to join the fun.

Old Orchard Brands celebrates 20 years with sweepstakes

Company donating one truck-load of juice to local food pantries

January 16, 2017

In 1997, Sparta, Mich.-based Old Orchard Brands expanded beyond its frozen juice business and began bottling various fruit juice beverages from its family-owned and run operations in rural Michigan, the company says. This year marks the 20th anniversary of Old Orchard’s bottled juice business.