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Coca-Cola Bottling Co. Consolidated (CCBCC), Charlotte, N.C., announced that it has signed a non-binding letter of intent with Atlanta-based The Coca-Cola Co., to expand the company's distribution territory in northern Ohio. 

For the second year, Xyience, a brand of Austin, Texas-based Big Red Inc., announced that it is teaming up with Campus Insiders, a digital destination and content source for college sports fans, to produce a new series hosted by veteran sports journalist Seth Davis, titled “Don’t Mess with Seth.” In addition, the brand is sponsoring a national sweepstakes that will send one fan and a guest on a VIP Experience to the 2017 national college basketball championship weekend in Phoenix, the company says.  

Lakefront Brewery, Milwaukee, announced that it will be offering free weddings and vow renewals on Feb. 14. As part of the love and romance of Valentine’s Day, anyone 21 and older, with a marriage license, can be wed for free at Lakefront Brewery, the company says. 

The Boston Beer Co. Inc., Boston, announced that Martin Roper, president and chief executive officer (CEO), plans to retire in 2018 after leading the company for more than 17 years. The Board of Directors has created a search committee and retained Korn Ferry to assist in identifying and evaluating the best candidates to succeed Roper as CEO, the company says.

As the Atlanta Falcons and New England Patriots prepare to hit the gridiron Feb. 5 for Super Bowl 51, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and watch the game.

To promote responsible water stewardship and sustainability, the bottled water industry has released a water-use best practices guidance document.