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Luka Sabbat

Evian launches new creative ad campaign

Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.


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HOTSHOT coffee

Top 2018 headline: HOTSHOT Coffee launches on Amazon.com

Retailers help continue to expand the can
July 10, 2018

Rounding out the Top 3 was that HOT Canned Coffee, New York, announced that its grab-and-go HOTSHOT hot coffees and hot chocolate now are available on Amazon.com.


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Jäger miniature shots - Beverage Industry

Jäger releases miniature shots

New shots available in 20-ml glass bottles
July 9, 2018

White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says. 


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DPS, Keurig announce finalized merger

New acquisition becomes KDP
July 3, 2018

Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) announced that its shareholders have approved two proposals to allow for the issuance of DPS common stock to the previously announced Agreement and Plan of Merger, the company said. The merger agreement, dated Jan. 29, 2018, says that DPS, Salt Merger Sub Inc. and Maple Parent Holdings Corp., the parent company of Keurig Green Mountain Inc., Waterbury, Vt., will share common stock, it adds.


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National Honey Board

National Honey Board to host Honey Spirits Competition

Nine alcohol categories featuring honey to be judged in inaugural competition
July 3, 2018

The National Honey Board, Longmont, Colo., announced that it is hosting its first Honey Spirits Competition aimed at recognizing distillers who use honey in their products.


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Brew Dr. Cans

Brew Dr. Kombucha cracks open new cans

Lineup available in four flavors nationwide
July 3, 2018

Brew Dr. Kombucha, Portland, Ore., is releasing its delicious, refreshing kombucha in aluminum cans nationwide, becoming the first kombucha brand to offer its products in cans, the company says. 


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WTRMLN WTR

Readers name their favorite beverage of May

WTRMLN WTR showcases its continued popularity
June 26, 2018

With summer in full force, consumers continue to thirst for the refreshing taste of water including flavored waters with in innovative flavors. In the Readers’ Choice: New Product of the Month poll for May, the readers selected WTRMLN WTR as their favorite new product release.


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El Tesoro

El Tesoro Tequila unveils new packaging

Label honors founder Don Felipe
June 26, 2018

El Tesoro de Don Felipe, a brand of Fielding & Jones Ltd., Chicago, unveils a new look on its El Tesoro Blanco, Reposado and Añejo tequilas. Within the packaging refresh is a new artisanal bottle and label that more visually communicates the time-honored process and attention to detail, the company says.


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Smirnoff Ice

Smirnoff launches Fourth of July contest

Spirit brand to give 100 fans two extra paid days off
June 26, 2018

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. 


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Sprite summer limited-edition collection - Beverage Industry

Sprite announces summer limited-edition collection

New campaign to feature famous faces in hip-hop
June 26, 2018

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the launch of its new summer limited-edition collection, The Fresh Faces Series. The series builds on more than 30 years of celebrating the sound and feel of hip-hop, the company says.


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