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Teavana lineup

Starbucks unveils new RTD Teavana flavor

Starbucks, Anheuser-Busch expand distribution of RTD tea line
January 30, 2018

Seattle-based Starbucks Corp., in partnership with St. Louis-based Anheuser-Busch, has begun shipping all Teavana Craft Iced Teas to grocery and convenience retailers nationwide. 


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Nielsen releases Super Bowl consumption infographic

Wine and spirits both generate more than $500M in sales
January 30, 2018

Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl. 


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Keurig announces merger agreement with Dr Pepper Snapple

KDP’s pro forma combined 2017 annual revenues approximately $11B
January 29, 2018

Dr Pepper Snapple Group Inc., Plano, Texas, and Keurig Green Mountain Inc., Burlington, Mass., announced that the companies have entered into a definitive merger agreement to create Keurig Dr Pepper (KDP), a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point-of-sale in North America, the companies say. 


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Evolution Fresh

Evolution Fresh partners with HelloFresh

HelloFresh subscribers to receive a bottle of Green Devotion
January 26, 2018

In celebration of National Green Juice Day (Jan. 26), cold-pressed, high-pressure processed juice brand Evolution Fresh, a product of Seattle-based Starbucks Coffee Co., is celebrating the holiday in veggie-centric ways that inspire health and wellness in the New Year.


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90th Oscars Bottle

Piper-Heidsieck Champagne unveils Oscars bottle

Limited-edition bottle exclusive to awards ceremony, events
January 25, 2018

French Champagne Piper-Heidsieck, which is imported to the United States by Lake Bluff, Ill.-based Terlato Wines, announced its return as the sole Champagne to be served during the 90th Oscars awards season. To mark this milestone year, Piper-Heidsieck created a limited-edition magnum bottle commemorating the Golden Age of Hollywood.


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tiger beer

Tiger Beer celebrates Lunar New Year with marketing campaign

Brand enlists artist to design limited-edition packaging
January 24, 2018

Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.


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B4 Berry, Grape

Readers name their favorite beverage of December

New B4 flavors win poll with 27 percent of vote
jessica Jacobsen
Jessica Jacobsen
January 23, 2018

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.


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The Coca-Cola Co. announces World Without Waste

Company sets goal to collect, recycle one container for every one sold
January 23, 2018

Atlanta-based The Coca-Cola Co. announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100 percent of its packaging by 2030.


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Bacardi Ltd. to purchase Patron tequila

Transaction expected to close in first half of 2018
January 23, 2018

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 


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Lot18 Portlandia wines

Lot18 announces new “Portlandia” wine collection

Company launches line in partnership with Broadway Video Enterprises, IFC
January 22, 2018

Broadway Video Enterprises and IFC's Emmy Award-winning original sketch comedy series “Portlandia” have teamed up with New York-based winemaker Lot18 to produce a collection of wines based on some of the show's most memorable sketches. Just in time for the debut of its farewell season, each bottle is accompanied by a specially designed label, the company says.


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