Commemorating a quarter century as a continuing partner of St. Jude Children’s Research Hospital, National Beverage Corp., Fort Lauderdale, Fla., implores others to join its mission to provide miracles for children stricken with life-threatening illnesses.

The mission of St. Jude Children's Research Hospital is to advance cures and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of its founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.

“I believe it is our profound obligation to share our blessings by supporting the deserving children of St. Jude. I have been honored to personally witness the remarkable strides in research and treatment St. Jude Children’s Research Hospital has made over the past 25 years . . . and I can attest there is no more gratifying holiday gift possible,” said Nick A. Caporella, chairman and chief executive officer of National Beverage Corp., in a statement. “If I could conjure up some holiday magic, I would give each precious child under the care of St. Jude a ‘little bear hug’. Since that is not possible, I ask everyone to open your hearts and generously support St. Jude. Let us share the abundant joy we receive . . . through giving to our children.” Caporella said.

To further support St. Jude Children’s Research Hospital, National Beverage has placed a full-page ad in USA Today.