Caribou Coffee celebrates female empowerment
New blend dedicated to roastmaster Amy Erickson
Caribou Coffee, Minneapolis, announced the launch of a new coffee blend — Amy’s Blend 2019 — that pays tribute to the company’s first roastmaster, Amy Erickson, celebrating the way she lived and her enduring legacy of leadership, the company says.
For 20 years, Caribou has been celebrating the life of Amy, who passed away from breast cancer in 1995, donating a percentage of Amy’s Blend sales to a charitable cause, it adds. This year, Caribou Coffee has partnered with Girls on the Run International for Amy’s Blend 2019 to continue to celebrate Amy, also while supporting the next generation of female leaders.
"Amy's Blend has become a signature coffee that our guests look forward to every year, and this year we are also excited to launch a new line of beverages and products that we believe honor Amy's spirit," said Jenifer Hagness, vice president of global marketing, product and merchandising at Caribou Coffee, in a statement. "Amy was vibrant, energetic, and a true leader. Our partnership with Girls on the Run is a way to honor Amy, but also support young girls who will soon lead our coffeehouses, our communities and our world."
Theresa Miller, chief engagement officer at Girls on the Run, added: "What a thrill to partner with Caribou Coffee. We're proud to be a part of a promotion that honors Amy, but also focuses on shaping the women of tomorrow to be joyful, healthy and confident."
Caribou Coffee will donate 10 percent of all sales of Amy’s Blend beans, specialty drinks and merchandise to Girls on the Run. Amy's Blend coffee is available in light and dark roast 10-ounce packages for $9.99 as well as two specialty Caribou Coffee drinks: Pomegranate Acai Tea Latte with coconut milk and Matcha Tea Latte with coconut milk.
Other items like T-shirts and drinkware also are available for purchase through Amy’s Blend Pop Up Shop.