News

RSS

Modesto, Calif.-based E. & J. Gallo Winery announced that it will be the exclusive U.S. importer for Venezuelan rum brand, Diplomático. 

Copper & Kings American Brandy Co., Louisville, Ky., announced the relaunch of its absinthe spirits in new packaging. 

La Colombe Coffee Roasters, Philadelphia, Pa., announced that it will be donating at least $100,000 in a year-long commitment to the mission of the National Park Foundation (NPF), the official nonprofit partner of the National Park Service.

White Plains, N.Y.-based Heineken announced that its imported Mexican beer, Dos Equis, is once again the Official Beer Sponsor of the College Football Playoffs. Each week from August through December, the brand is giving football fans and beer drinkers the chance to win tickets to the College Football Playoff National Championship game. Beer drinkers can expect Dos Equis to make the legendary a little more interesante this football season, as the brand will deliver fun and authentic content while giving the fans a chance to live once-in-a-lifetime experiences, it says. 

Brooklyn Crafted, Brooklyn, N.Y., unveiled a rebranded label for its craft ginger beer and ginger ale collection. With a nod to the brand’s Brooklyn roots, the new logo features a clean, modern image of the New York City skyline.

Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.