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Heineken USA, White Plains, N.Y., announced the March relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Co. The new brew celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops, the company says.

Although 2018 has come to a close, the readers of Beverage Industry had one more celebration for the calendar year. In Beverage Industry’s annual Readers’ Choice: New Product of the Year poll for 2018, readers selected Stillhouse Black Bourbon as their favorite new product release of the year.

Caribou Coffee, Minneapolis, announced the launch of a new coffee blend — Amy’s Blend 2019 — that pays tribute to the company’s first roastmaster, Amy Erickson, celebrating the way she lived and her enduring legacy of leadership, the company says.

In anticipation of the Super Bowl, Atlanta-based craft brewery Monday Night Brewing has an important announcement: Don't Call It Hotlanta.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced its new 360-degree Super Bowl LIII campaign, complete with its halftime show and lead-in, Pepsi NFL Rookie of the Year announcement, local Atlanta activations, consumer giveaways and more.

Minneapolis-based Caribou Coffee, a subsidiary of JAB Holding Co., announced that John Butcher has been appointed president and chief executive officer. Butcher has served as president of Caribou Coffee since joining the company in June of 2017.