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Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds. 

As consumers gear up for the spring season, their thirst for alternative beverages remains high. In the Readers’ Choice: New Product poll for February, there is a tie for the title between OWYN Dark Chocolate Protein Drink and Califia Farms Übermilk.

LIFEWTR, a premium water brand of Purchase, N.Y.-based PepsiCo, announced it is championing Art through Technology as its seventh design series.

Lavazza, a brand of Turin, Italy-based Lavazza Group, launched a new cold-brew offering in the United States. Made from ¡TIERRA! Colombia, the cold-brew coffee features a unique blend characterized by a sweet and smooth taste and a rich body, it says. 

Coca-Cola beverages just got a lot smaller in Canada. Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and Sprite now are available in a more compact and resealable 250-ml mini bottle. The new “mini” package size kicks off a year of innovation for Coca-Cola in Canada, which will introduce more than 20 new beverages across the company’s portfolio, including low- and no-calorie drinks, bold flavors and soda water beverages, the company says.

To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.

D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.