Glanbia Performance Nutrition and its OPTIMUM NUTRITION (ON) brand, Downers Grove, Ill., announced an agreement with Kalil Bottling Co., Tucson, Ariz., to distribute ESSENTIAL AMIN.O. ENERGY PLUS ELECTROLYTES Sparkling Hydration Drink, expanding availability of the lightly carbonated, grab-and-go beverage for anytime energy. Since its debut, ESSENTIAL AMIN.O. ENERGY PLUS ELECTROLYTES has earned distribution in convenience store chains nationwide.
“Our new agreement makes it easier for consumers to access delicious, high-quality performance nutrition offerings in grocery and convenience stores and advances our goal of product accessibility for anyone interested in a wellness lifestyle,” said Sara Teeter, director of brand marketing for ON, in a statement.
Kalil Bottling services accounts in all traditional channels of trade operating out of four locations across the Southwest with the support of more than 700 employees.
“OPTIMUM NUTRITION is a powerful brand, and we are rapidly generating excitement for AMIN.O. ENERGY throughout the marketplace; we anticipate great success as we create value for our retailers by helping them capture the significant performance energy category growth,” said Ray Wheeler, vice president of marketing at Kalil. BI