Dairy-alternative drinks available in four varieties
September 5, 2017
Pacific Foods, Tualatin, Ore., is adding Cashew Non-Dairy to its existing seven varieties of shelf-stable dairy alternatives. The new variety is made with Organic and Fair Trade-Certified cashews that are ethically sourced.
Company introduces Teavana Pumpkin Spice Chai Tea Latte
September 5, 2017
When a group of Seattle-based Starbucks Coffee Co. employees teamed up to create a fall espresso beverage 14 years ago, little did they realize that they would be launching a nationwide trend that would extend far beyond coffee.
Brockmans Gin, United Kingdom, a super-premium, new-style gin, was awarded gold medals at both the 2017 SIP Awards and the 2017 International Craft Spirits Awards. Brockmans, available in nearly 30 countries, has seen tremendous growth around the world and continues to build impressive momentum in the United States, the company says.
Campaign complements Mexican beer’s return to sponsor of College Football Playoffs
August 29, 2017
To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."
In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.
Partnership allows brand to connect with female football fans
August 28, 2017
St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.
Study shows significant decreases among sweetened beverages
August 22, 2017
On Jan. 1, the city of Philadelphia instituted a new tax on sweetened beverages. Any drink containing a sugar-based sweetener or artificial sweetener is now subject to a 1.5 cent-per-ounce sugar tax.
The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.
Ready-to-drink cocktail now available in Los Angeles, Orange County
August 22, 2017
Long Beach, Calif.-based 'Merican Mule Inc, the manufacturer of Moscow Mule in a can, announced the launch of its product’s distribution across Los Angeles and Orange County, Calif.
Brand launches commemorative bottles of Avión Reserva 44 Extra Añejo
August 22, 2017
Continuing to celebrate “the best for the best,” Tequila Avión, New York, has created a limited-edition, commemorative bottle of the brand's ultimate tequila offering, Avión Reserva 44 Extra Añejo.