RETHINK Brands, Columbia, Md., announced it received a $6.7 million investment from funding efforts led by New York-based AccelFoods, LLC, to expand its RETHINK Kids Water beverage line.
Brooklyn Crafted, Brooklyn, N.Y., unveiled a rebranded label for its craft ginger beer and ginger ale collection. With a nod to the brand’s Brooklyn roots, the new logo features a clean, modern image of the New York City skyline.
Spirits company encourages consumers, retailers to join hashtag #TheFutureDoesntSuck
July 17, 2018
Hamilton, Bermuda-based Bacardi Ltd. and Seattle-based nonprofit Lonely Whale have joined forces to help rid the environment of single-use plastic and to eliminate one billion single-use plastic straws by 2020, the companies said.
PepsiCo, Purchase, N.Y., released its 2017 sustainability report, showing the company made progress toward its 2025 packaging design goal. The company’s sustainability strategy, called Performance with a Purpose (PwP), aims to reduce PepsiCo’s environmental footprint, expand its nutritional products, while simultaneously working to better the lives of people and families, the company says.
Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018
Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.
Rounding out the Top 3 was that HOT Canned Coffee, New York, announced that its grab-and-go HOTSHOT hot coffees and hot chocolate now are available on Amazon.com.
White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says.
Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) announced that its shareholders have approved two proposals to allow for the issuance of DPS common stock to the previously announced Agreement and Plan of Merger, the company said. The merger agreement, dated Jan. 29, 2018, says that DPS, Salt Merger Sub Inc. and Maple Parent Holdings Corp., the parent company of Keurig Green Mountain Inc., Waterbury, Vt., will share common stock, it adds.
Nine alcohol categories featuring honey to be judged in inaugural competition
July 3, 2018
The National Honey Board, Longmont, Colo., announced that it is hosting its first Honey Spirits Competition aimed at recognizing distillers who use honey in their products.