Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.
Sebastiani, Sonoma Brands assume management of VIANSA Winery
August 21, 2018
Vintage Wine Estates, Santa Rosa, Calif., announced a new partnership with Jon Sebastiani and Sonoma Brands. Sonoma Brands is a food and beverage products incubator and private equity fund led by Sonoma-based Jon Sebastiani.
Brand to acquire all outstanding SodaStream shares
August 20, 2018
Purchase, N.Y.-based PepsiCo and Tel Aviv, Israel-based SodaStream International Ltd., announced they have entered into an agreement under which PepsiCo will acquire all outstanding shares of SodaStream for $144 per share in cash, valued at $3.2 billion, the companies said. “PepsiCo and SodaStream are an inspired match,” said Indra Nooyi, PepsiCo chairman and chief executive officer (CEO), in a statement.
WTRMLNSLCE available on Amazon, California retails stores
August 16, 2018
WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.
Sports drink brand gains access to Coca-Cola distribution network
August 14, 2018
The Atlanta-based Coca-Cola Co. and Whitestone, N.Y.-based BODYARMOR announced that they have entered into a definitive agreement through which The Coca-Cola Co. will acquire a minority ownership stake in BODYARMOR. Through the agreement, BODYARMOR will have the opportunity to gain access to the Coca-Cola bottling system, enabling the fast-growing brand to accelerate its growth to meet explosive consumer demand for its premium line of sports performance and hydration drinks.
Contest participants can win $100 Netflix gift card
August 14, 2018
Chicago-based Tampico Beverages introduced Tampico Flavor Hunt, an interactive game in collaboration with DreamWorks Animation Television’s Netflix original series “Trolls: The Beat Goes On!”
Sparkling mineral water brand develops Taste Guide
August 14, 2018
S.Pellegrino Sparkling Natural Mineral Water, a brand of Stamford, Conn.-based Nestlé Waters North America, introduced sleek cans to its product lineup.
Southern Distilling services craft distillers through 25,000-square-foot facility
August 10, 2018
Founded in 2013 by local entrepreneurs Pete and Vienna Barger, Southern Distilling Co., Statesville, N.C., offers a broad range of contract distilling services for domestic and foreign brand owners, distilleries and retailers including custom distilling, warehousing, and bottling/packaging services.
Fairport Brewing Co., a Rochester, N.Y.-based farm brewery, launched its first proprietary formula, New England-style BuchaBeer (pronounced “boocha beer”), called Crown Jewel. The malt beverage combines a light and refreshing Belgian wheat-based brew containing hints of citrus and peach with a proprietary, probiotic-powered kombucha fermented tea blend, the company says.