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The Coca-Cola Foundation

Coca-Cola Foundation awards additional $13.5M in grants to support nonprofits

Five nonprofits on the front lines of COVID-19 receive humanitarian help
March 27, 2020

The Coca-Cola Foundation, the philanthropic arm of Atlanta-based The Coca-Cola Co., announced it is awarding a total of $13.5 million in grants to five nonprofit organizations that are working on the front lines of the U.S. and Canadian humanitarian response to the coronavirus pandemic.


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PepsiCo Logo 2019

PepsiCo provides enhanced benefits to US employees

Beverage manufacturer donates to various causes through PepsiCo Foundation
March 26, 2020

PepsiCo Inc., Purchase, N.Y., it will provide enhanced benefits to all U.S.-based employees and additional compensation to U.S. frontline employees — the women and men who make, move and sell products — amidst the novel coronavirus (COVID-19) pandemic.


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Bacardi Raise Your Spirits

Bacardi commits $3M to support bar, restaurant industry

#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis
March 25, 2020

Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.


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Red Cross

Anheuser-Busch, sports partners work to help Red Cross

Brewer will use supply, logistics network to aid production of hand sanitizer
March 25, 2020

St. Louis-based Anheuser-Busch, one of the country's largest sponsor of live sports and entertainment, announced that it will redirect sports and entertainment investments to its nonprofit partners to respond to the COVID-19 public health crisis. 


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Spirits community rallies to help address hand sanitizer shortage

Global, craft distillers shift production to hand cleaner
jessica Jacobsen
Jessica Jacobsen
March 24, 2020

With guidelines from the World Health Organization (WHO) and exemptions and authorizations granted by the Alcohol and Tobacco Tax and Trade Bureau (TTB), many spirits-makers are helping to manufacture ethanol-based hand sanitizer.


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Ko'olau Distillery Hand Sanitizer

Hawaiian distillery shifts focus to production of hand sanitizer

Island pledges to help greater ‘ohana through unprecedented situation
March 23, 2020

Oahu, Hawaii-based KO‘OLAU Distillery, makers of Old Pali Road Whiskey, announced it is shifting production to begin supplying hand sanitizer for critical services. 


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Perfect Hydration

Perfect Hydration goes “big”

Larger bottles released to meet consumer demand for more
March 23, 2020

Perfect Hydration, an ultra-purified 9.5-pH alkaline water with electrolytes, recently launched three new sizes to its product lineup: a 1.5-liter, one-liter six-pack, and one-gallon bottle.


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Empress Gin Hand Sanitizer

Empress 1908 Gin creates free hand sanitizer for its Victoria community

Craft distillery teams up with Nezza Naturals
March 23, 2020

In light of recent events with the fast spread of COVID-19, British Columbia-based Victoria Distillers, home of Empress 1908 Gin, has team up with local company Nezza Naturals, to create a free, not-for-profit hand sanitizer with essential oils and the alcohol that is leftover from each distillation.


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Caldonia Spirits Hand Sanitizer

Amid COVID-19 pandemic, Caledonia Spirits making hand sanitizer

Local Vermont nonprofits benefit from donations
March 23, 2020

Like many distilleries, Montpelier, Vt.-based Caledonia Spirits has had to temporarily shutter its on-site bar and retail stores in the wake of the COVID-19 pandemic. Yet, the craft distillery is trying to do what it can to contribute to what is now a global fight against the spread of the disease. 


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Ace Metrix tracks how brands are navigating COVID-19 pandemic

Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020

In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.


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