In the spirit of Umoja (unity) and the seven principles of Kwanzaa, the New Harlem Coffee Co., New York, has released the aromatic Kwanzaa Blend of gourmet coffee. It is blended from multi-origin coffee beans, mainly Costa Rica and Central America. This special blend is roasted in small batches to create this specially spiced flavor, the company says.

New Harlem Coffee is a small Harlem based coffee company. Since 1952, the family matriarch has crafted a tradition of excellence in all facets of the culinary arts — coffee is no exception, the company says. The family traveled to America in the 1960s and so did the craft of carefully selecting coffee beans and roasting in small batches, it adds. The picture of "Mami" the family matriarch is featured on every bag with family history.

Since 1952, the family has been sourcing and roasting coffee in Costa Rica. The family traveled to America and so did the craft.

The tradition of quality, comes alive in every sip of New Harlem Family Reserve Kwanzaa coffee. Mauricio Donaldson spokesperson for the brand stated: "Please give us the opportunity for you to experience our Family Reserve specialty coffee, the Kwanzaa Blend is the finest, freshest select coffee available anywhere in the world. With pride in our new home of Harlem New York, the cradle of culture and music, we promise a coffee experience comparable in richness and quality."

The company developed Family Reserve espresso ground, roasted whole bean, and green bean. During this season, Kwanzaa lovers have a warming product to enjoy and support a Black business by going to for information and to place an order.

"Start your Kwanzaa morning with us at your coffee table, and keep a cozy cup of New Harlem Family Reserve Coffee while you work at home or in the office all in the spirit of Umoja," Donaldson remarked.