A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year.
Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
New-to-market wine approved by the governing body for Prosecco D.O.C. appellation
December 1, 2020
Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.
As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.
New expression aged for more than 2 years in Lone Star State
November 30, 2020
San Antonio, Texas-based Devils River Distillery released its latest premium whiskey expression: Devils River Single Barrel Straight Bourbon Whiskey, a "grain-to-glass" 100 percent Texas straight bourbon.
Company also unveils Sustainable Solutions to provide non-equity funding to start-up and technology companies
November 23, 2020
Diageo plc, London, announced a range of 25 goals in its Society 2030: Spirit of Progress plan, which is designed to make a positive impact on the world by 2030, in the Decade of Action to achieve the United Nations Sustainable Development Goals.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!