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Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.

BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.

Minute Maid Spiked is debuting the newest addition to its ready-to-drink alcohol lineup with Vodka Lemonade Iced Tea. 

C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. 

Nestlé and Platinum Equity announce a plan to create Peranel, a 50:50 joint venture for Nestlé’s waters and premium beverages business, designed to establish a dedicated player with strengthened focus to drive growth in a dynamic category

America’s 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at history.

7-Eleven Inc. unveiled its latest innovation to join the 7-Select beverage portfolio: 7-Select Soda, exclusively available at participating 7-Eleven, Speedway and Stripes stores nationwide.