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Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways. 

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide. 

Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry. 

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report. 

SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says.