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TroopFuel launched a new brand of energy drinks in original and sugar-free varieties.

Odell Brewing Co. released its first single-serve beer of the year.

Created in conjunction with a sports dietician, Golazo Inc.’s Golazo All Natural Sports Hydration is a Latin-inspired line of sports drinks.

Brown-Forman Corp. designed a line of Little Black Dress Vodkas specifically for women looking for a smooth, flavorful and low-calorie vodka.

Diageo North America launched two new flavored malt beverages: Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver.

Ocean Spray Cranberries Inc. launched its first cherry juice drink line.

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, launched Bud Light Platinum.

Chivas Brothers, a business of Pernod Ricard USA, is launching Aberlour 12 Year Old Non-Chill-Filtered Highland Single Malt Scotch Whisky in the United States this month, following its successful introduction into France earlier this year.

Talking Rain Beverage Co. added Lemonade and Coconut Pineapple flavors to its Sparkling Ice lineup.

Made in Australia from a blend of Shiraz, Cabernet Sauvignon and other red varietals, and imported in the United States by W.J. Deutsch & Sons Ltd., Yellow Tail Sweet Red Roo features fruit flavors as well as red berry, vanilla and chocolate chip aromas, the company says.